All of Our Data and Marketing Solutions in One Plan. Our data-driven marketing plan is our most in depth marketing plan offered, for both B2B and B2C clients. We handle the professional marketing strategy, full data management and implementation on social platforms.
Simply put, we help you use consumer data, better.
Our Standard Client Lead Generation provides straightforward B2B online social marketing. Our lead generation strategy starts with precise data, acquired from the best available sources. This could be, but is not limited to already accessible consumer data or recently purchased consumer data. If you don't have data to begin with, we've got you covered. Grove Analytics has built a network of highly trusted data providers, to ensure every B2B client of ours is capable of starting with the most precise data available. All you need to do is provide the content and we'll take it from there.
Type of data used in B2B campaign strategy:
Our B2C campaign management provides straightforward social marketing on our covered platforms (Facebook, Instagram, Google, Youtube, LinkedIn) backed by data to ensure we maximize ROI on any given campaign. While consumer clickstream data is intrusive and something we avoid, a majority of companies misuse their POS data, and don't have the technical knowledge to leverage this into highly valuable consumer behavior lists at scale. This is our key differentiating factor as B2C marketers, just provide the content and we take it from there.
What goes into leveraging POS data? This comes from knowing what a POS system is capable of. Your POS system is a pool of past customer information that contains valuable data points such as personal information, purchase behavior, and order history. Depending on how you have your system set up, you may have access to many other types of customer insights as well. This information can be used to create customer profiles that can be used as a baseline dataset to build customer profile lists at scale for advanced targeted marketing.
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